I hope everyone has eased their way back in to January at this stage.... We are recharged and fired up for a brilliant 2018. 

Since we started business last October, we are overwhelmed and blessed by it's success, and so excited for the future of Trends Beauty & Lifestyle Distribution, our team is growing an expanding and we have lots of exciting plans in the pipeline, that we will be sharing with you guys on our blog.

Get to Know Us:


For those of you, who may be new to Trends Beauty,  let me tell you a little about us. Roísín Digby is the owner and manager at Trends Beauty Roísín has taken her skill for finding the newest most exciting and on Trend brands (Irish where possible!). 

Trends Beauty & Lifestyle Distribution


CEO and mastermind behind the madness and general go to person for all your queries. 

Roísín loves playing with new products, meeting our stockists and generally coming up with new plans to take over the world and drive the rest of the team crazy. 

Roísín makes sure our brands are on trend, that’s massively important to her. There has to be consumer demand which makes it an easy sell for stockists and we constantly develop the business.

We have amazing plans for 2018 including the launch of our professionals only Masterclass Series. This is very exciting so watch out for dates!!  It’s a completely new concept and will focus exclusively on salon professionals.

We are going global and are delighted to be expanding into Germany in the coming month.    Our online store is the latest addition to the expansion of Trends and you can browse a full selection of beauty and lifestyle brands on our online shop.

We have plans to grow our Irish market. It makes our day when salons owners and managers get in touch to have a chat about the brands. So lots of plans to keep us out of trouble!

Our #girlcrew is now at 5.  Let's introduce you to the Trends Team. 

Trends Beauty & Lifestyle Distribution


After spending over a decade in Pharmacy Managerial roles her passion for makeup drew her to become a makeup artist where she landed the role as Sales Manager for Cailyn Ireland Cosmetics. Lisa also has a Diploma in E-Business & Computers.

'I have every woman's dream job! I get to play with makeup and skincare everyday'

Trends Emma


Business Development Manager and Events Trendsetter.

Looks after existing stockists, and deals with new stockist enquiries and booking meetings.Also a trendsetter at events we attend.

Emma's favourite thing about working with Trends is being able to share her passion for makeup and beauty while also working with amazing brands and meeting new people.

Trends Beauty & Lifestyle Distribution



Digital Diva Sinéad creates and assists with the implementation of the digital marketing strategy and social media campaigns.  

Sinéad has a passion for beauty, fashion and lifestyle landscape, along with killer project management skills.  She is a self-starter, fun, energetic, forward-thinking and loves to network. 

trends beauty & lifestyle distribution


Content creator Pamela keeps everyone up to date with the latest Trends by creating and sharing regular blogs and posts on social media. 

Nothing more excites Pamela that trying out and reviewing all the latest beauty and lifestyle brands distributed and sold by Trends.  


In December 2017 we launched our Online store, look no further to shop, the most on trend brands and products.

Browse our online store, you will find amazing brands, BPerfect Cosmetics , BRYT Skincare For Her , BRYT Skincare For Him, Eden,

Human and Kind, INSTAsmile, MuMe, Powder 'n' Pout, UR Makeup

Trends Beauty

We are delighted to announce our very own affiliate program

Exclusively for bloggers and digital influencers 

Places are limited so if you would like to be considered for Trends Affiliate Program please complete the form below:

Brands include:

  • Human & Kind 
  • TanOrganic
  • MuMe
  • ÚR makeup
  • BRYT Skincare
  • Powder 'n Pout 
  • Bperfect
  • Eden
Trends Beauty & Lifestyle Distribution

If you would like to become a stockist for any of our brands please email and she would be delighted to assist. 

Until next time 

Love Pamela xx