• Carlton Hotel Blanchardstown (map)

Join us on Monday the 30th April 2018 for Trends, Beauty Industry Professionals Conference taking place in the 4 star Carlton Hotel Blanchardstown to make sure your business in the beauty industry is ahead of the trend, and got what it takes to stand out from the crowd.

We are delighted to host this one day event, full to the brim with inspiring stories and business tips for the beauty professional, live demo's, shopping village and lots of fantastic tips from digital and recruitment experts,

So if you are a Spa manager, Salon owner, Beauty Therapist, MUA, Pharmacy Manager, or working in any area of the beauty industry this event is a must for you. The beauty industry is such a fast paced industry we will make sure your business and career has what it takes to stay ahead of the Trend.

Our host for the day is Joanne Sweeney Burke, CEO Digital Training Institute.


Joanne is a former broadcast journalist, PR lecturer and CEO in various roles. Apart from being a busy entrepreneur she is also a published author. See www.lawenforcementobserver.com. She is an international speaker and a highly sought after digital marketing trainer.

Joanne is originally from Donegal but now lives in Galway with her husband and two children.

Embracing the digital age is something that Joanne has done with vigour and passion. Up skilling with a Masters in Digital Marketing and practicing what she preaches at her training courses. She also brings extensive business management experience to bear on all consultancy projects.

Joanne will have the pleasure of interviewing our line up of Guest Speakers as well as sharing with us why it is very important that business owners own their own digital footprint and authority and a focus on 'best in class' digital marketing. Also learn why it is so important to own your own social media space, social media is vital for all business owners and not just bloggers.

Take away tips and tricks to grow your business awareness and following on social media.

Your the expert in the beauty business now be the expert on social media too.


Guest speakers include:

Brendan McDowell - CEO Bperfect Cosmetics

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The story behind BPerfect and how this amazing brand started an internationally successful business from €500.00 to Dragons Den to Global domination. Find out about the BPerfect journey so far and hear all about the new exciting lines followed by live demo.


Susan Fox - CEO Eden

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How to manage it all - the successful business, family and still finding time for yourself.

Find out why she choose to work with the ranges she does and what makes it completely unique in her multi award winning clinic.

Followed by Live demo of Micro needling, AFA Peel (Ireland is the only country outside of the USA to offer these peels,) and LED Mask.


Aisling Cunningham - CEO Powder 'n Pout


From the North of Donegal to the dizzy heights of New York hear the Powder 'n Pout journey so far,

Being chosen to go into the goodie bags for the Mario masterclass for Kim Kardashian was no small feat.

Find out why her brushes are the best.

Followed by live demo.


Emma Hyland - CEO MuMe

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The importance of Irish and natural and why the rise in vegan popularity. Follow by a live demo.


Jeremy Smith And Jereon Proos - CEO's Human & Kind

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The ethos behind the company and the story behind Human & Kind. Find out why the sponsorship of the Irish ladies football team was so important and the support the brand offers to stockist which makes the brand stand out from the rest.


Nichola Graham - CEO UR Make-up

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Nichola Graham is a highly experienced freelance makeup artist, with over 16 years full time high end makeup industry experience.

Nichola has worked with some of Ireland's leading Photographers and Directors and her portfolio of work includes: Oxfam, Coors Light, Diet Coke, Bord Gas, EuroMillions, Lucozade, Alzheimers Society, Seven Seas, Denny and Vodafone TV commercials, print campaigns for Motivations Weight Management Clinics, Alpro Soya, Knorr, Lindermans Wines, Vodafone, TV3, Mitsubishi, Snap Printing, SuperValu, Eagle Star, Niquitin and Superquinn and fashion & Beauty spreads in Confetti, Totally Dublin, The Dubliner, Life, Kiss, Salon and U Magazines to name but a few. If you are aspiring makeup artist or offer make-up services in your business than you don't want to miss this.

Nichola is also the author of the UR Make-up industry book. Followed by live demo.


Dawn Finnegan - Brand Ambassador Bryt Skincare


The vegan, Natural PETA approved range that make-up artists around the country are falling in love with and why. 


Sinéad Carroll - CEO Mini Media

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Why you can't afford not to have a website and online presence.

Mini Media, works with businesses helping them transition from bricks ’n mortar to a successful online business. Starting by creating a modern, responsive, fully functional website which will attract and engage new customers supported by social media and email marketing.

As business owners our top list of priorities are focusing on attracting and retaining clients, tracing workflow, reducing admin time, reducing costs, but we cannot stress enough how important it is to have your business online.


Maria Morgan - CEO Beautiful Jobs

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Maria will be discussing all things beauty recruitment related.

If you want information on where to get the best person for your team, or any aspect of recruitment for the beauty industry Maria is an expert in this area and will be on hand all day to discuss any aspect with you.


Our Team of Trendsetters will also be on hand throughout the day to discuss how they can super charge your business, through social media takeovers (designed to drive traffic into your business), instore events to help create a customer buzz and on-going brand training to make sure your team are energized to drive your business forward.


  • All ticket holders will receive Tea, Coffee and Cookies on arrival

  • Goodie bags

  • Light bites & sweet treats

  • Entry to the seated area for all talks and demos

  • Meet and greet with all the speakers and a photo opportunity

  • An amazing 10% off website design with Mini Media

Terms & Conditions

No refunds at any time.

Professionals only. Organiser has the right to refuse entry.